Hitting the Spot
Frost Place is the leading authority on visions, brands and marketing for cities, places and property
Frost Place builds on decades of leadership in place visioning, property branding and marketing to address the challenges and opportunities of urban life, with a focus on innovation, effectiveness, originality and human-centred solutions.
Our team is specially curated to bring a diverse range of skills that keep us at the cutting edge of what’s possible.
With some of the best place and property strategists in the business, we bring our experience of working with leading brands such as Google, Spotify and Nike to create new ways of solving problems in the place and property sector.
We work around the globe in all areas of place and property – from new innovation hubs to transformational mixed-use sites, commercial, residential, retail, destination marketing, infrastructure, company brands and more.
We exist to support the success of entrepreneurs looking to create outstanding places.
We partner with developers, architects, government and property-focused businesses to help them succeed in a time of unprecedented change and opportunity.
The best places start with purpose - why they're in the world and how they connect to people. Whether we're creating a new destination or repositioning an existing one, our human-centred design approach uncovers what attracts people to a place, guiding the development of entire places with positive environmental and social legacies.
Strategy that counts
We give greater meaning to places, destinations, organisations and properties. We make it our business to understand your audience, uncover insights that count and craft narratives that give each place its own distinctive story.
At the cutting edge
In an industry that often feels like more of the same, we bring the wow factor. We combine creativity with new approaches and technologies, to reach people with the right creative through the right channels to change perceptions and drive effective campaigns.
Breadth no other agency can deliver
From marketing campaigns and content to display suites, customer experience, signage and wayfinding and urban technology products, our holistic and specialist expertise across the end-to-end journey is the best in business.
Hitting the Spot
Better Futures. Mutual Success.
A Modern Marketplace
The Law of Attraction
Old Made New
South Eveleigh by Mirvac
To Infinity And Beyond
Where Everybody Knows Your Name
King Street Wharf
Head of Frost* Place
Cat has spent 30 years at the forefront of cities and places, with leading roles in urban affairs and infrastructure, before joining Frost in 2001. A skilled and experienced strategist, Cat is passionate about uncovering genuine truths that give places and organisations creative direction and meaning. She is a respected expert on place, destination and company branding and speaks regularly at conferences on the subject. Cat’s experience includes many of Australia’s most transformational commercial and mixed use developments, including Quay Quarter, South Eveleigh, Grosevnor Place, 60 Martin Place, Astra Aerolab in Newcastle, as well as Seoul International Finance Centre, Pearl River Tower in China, Commercial Bay in Auckland and other international projects. Cat has also led the successful positioning and marketing of many flagship residential projects including Central Park, Green Square, Loftus Lane, The Paper Mill on Georges River, Discovery Point and Darwin Waterfront. She has repositioned entire destinations, helping places such as Redfern, Broken Hill, North Sydney, Canterbury-Bankstown and Sutherland Shire succeed by changing their brand reputation. Specialising in developer and corporate brands, Cat has also steered the successful positioning of leading companies including John Holland, Charter Hall, Frasers Property, Coronation Property and Ethos Urban. Since 2019 Cat has led the Frost Place team, a group of creative and strategic experts who are focused on marketing innovation and effectiveness in the place and property sector.
Group Creative Director / Partner
Ant is an award-winning and innovative creative who helps clients find out-of-the-ordinary, people-centred solutions, creating impactful solutions that stand out in the place and property sector. As well as creating entire brand systems and identities for leading companies including John Holland, Charter Hall and Frasers, Ant has led the development of effective campaigns for properties at Green Square and South Eveleigh for Mirvac. Ant has also played a pivotal role in developing highly creative brand communications for a range of clients, including Frasers Property Australia, Sekisui House, Charter Hall, AMP Capital Grosvenor Place and 60 Martin Place. Ant’s design has transformed destinations such as Canterbury Bankstown and Sutherland Shire, has differentiated residential developments such as Central Park, Amara and Green Square, and has helped property companies such Charter Hall, John Holland, Brewster Murray and Coronation stand out from the crowd.
Part of Frost Place’s commitment to bringing different creative thinking to its clients, Ben is a truly original thinker with international experience including working as a Brand Designer for Nike in Portland, as well as bringing a unique combination of skills, from branding, experiential and environmental design, to art directing innovative branded experiences. With a strong foundation in branding and identity systems, Ben has a wealth of experience in property and lifestyle brands including Quay Quarter, South Eveleigh, Spot on Swan, 22 O’Riordan St, and Hoist co-working space for Mirvac.
Senior Account Director
Katherine is a polished account director with a passion for brand. She has 10 years’ experience at leading London brand studios and high-end Australian agencies, across broad marketing, communications, brand and campaigns with a particular focus on property developments. Kat has led the property marketing for a number of high-profile projects including NEO Bankside – a multi-award-winning joint venture development by Native Land and Grosvenor on London’s South Bank; as well Hammerson’s Principal Place. Kat is a trusted source of advice on marketing for the property sector, steering both the creative requirements and key collateral to achieve the most effective return on investment. Since joining Frost, Kat has been account lead on major projects for Charter Hall, Mirvac, Plus Architecture and Built.
Designer & Storyteller
Ryan’s primary goal is to unlock a really great story. Drawing on degrees in both design and communications, Ryan works with the visual and verbal to shape compelling experiences for large brands, cultural institutions and not-for-profits. Ryan’s diverse role covers brand design, art direction, editorial design, verbal identity and campaign copywriting. He has created strong place narratives and successful campaigns for AMP, Art Gallery of South Australia, CHOICE, Mirvac, Woolworths and University of Wollongong, Loftus Lane and Sekisui House. His work has been awarded locally and internationally.
Senior Account Director
Inez is an integrated account director with over 10 years of experience spanning from brand and design to advertising and public relations.Her broad experience brings innovative solutions to creating campaigns within property and place, helping our clients tap into insights across brands from many different industry sectors, including property, healthcare, FMCG, travel and finance, working with brands big and small, including Westpac, Citi Group, Mastercard Singapore and Australand. Since joining Frost*, Inez has worked on brand and identity development projects for John Holland and Riverlee, as well as working with key clients including AMP Capital and Cbus.
An experienced illustrator, street artist, magazine designer and passionate storyteller, Mike specialises in helping brands connect to culture.Drawing from vast experience with clients such as Google, Jordan Brand, Nike and Spotify, where he spearheaded the naming, design and messaging for Spotify Asia’s live events, ‘+YOU’, Mike has helped establish lasting brands and meaningful campaigns for clients both globally and locally. A Melbourne native, Mike was recently named one of Melbourne’s most iconic street artists.
Andrew hails from Scotland, bringing global experience to the Frost Place mix. After graduating from art school in Dundee, Andrew won a D&AD New Blood Award for his brand work for the British Council and went on to join Jack Renwick Studio in London. A talented multi-media and motion designer, Andrew has worked on projects for high-profile clients such as Amnesty International, Royal Mail, BBC and University College London. His work on Carpenter’s Wharf for CBRE won a Best Property Marketing Award as well as a D&AD Pencil.
A former fashion portrait photographer, Abbey brings a strong eye and image-driven way of thinking to the Frost Place team. After graduating from Sydney’s National Art School, Abbey undertook a Master of Photography at Parsons School of Design in New York, before turning to design. She brings a strong understanding of conceptualisation and idea-driven solutions, as well as a natural sense for story telling through imagery. Previously a writer for fashion publications, Abbey is also skilled in language and tone of voice, and her work across multiple disciplines has turned her into a true allrounder.