Frost Place is the leading authority on visions, brands and marketing for cities, places and property

Frost Place
Shaping the Future of Places

Frost Place builds on decades of leadership in place visioning, property branding and marketing to address the challenges and opportunities of urban life, with a focus on innovation, effectiveness, originality and human-centred solutions.

Our team is specially curated to bring a diverse range of skills that keep us at the cutting edge of what’s possible.

With some of the best place and property strategists in the business, we bring our experience of working with leading brands such as Google, Spotify and Nike to create new ways of solving problems in the place and property sector.

We work around the globe in all areas of place and property – from new innovation hubs to transformational mixed-use sites, commercial, residential, retail, destination marketing, infrastructure, company brands and more.

We exist to support the success of entrepreneurs looking to create outstanding places.

We partner with developers, architects, government and property-focused businesses to help them succeed in a time of unprecedented change and opportunity.

 Frost Place
 Frost Place

Visioning

People-led purpose

The best places start with purpose - why they're in the world and how they connect to people. Whether we're creating a new destination or repositioning an existing one, our human-centred design approach uncovers what attracts people to a place, guiding the development of entire places with positive environmental and social legacies.

 Frost Place

Branding

Strategy that counts

We give greater meaning to places, destinations, organisations and properties. We make it our business to understand your audience, uncover insights that count and craft narratives that give each place its own distinctive story.

 Frost Place

Creative

At the cutting edge

In an industry that often feels like more of the same, we bring the wow factor. We combine creativity with new approaches and technologies, to reach people with the right creative through the right channels to change perceptions and drive effective campaigns.

 Frost Place

Implementation

Breadth no other agency can deliver

From marketing campaigns and content to display suites, customer experience, signage and wayfinding and urban technology products, our holistic and specialist expertise across the end-to-end journey is the best in business.

Team

 Ant Donovan

Ant Donovan

Group Creative Director / Partner

Bio

Ant is an award-winning and innovative creative who helps clients find out-of-the-ordinary, people-centred solutions, creating impactful solutions that stand out in the place and property sector. As well as creating entire brand systems and identities for leading companies including John Holland, Charter Hall and Frasers, Ant has led the development of effective campaigns for properties at Green Square and South Eveleigh for Mirvac. Ant has also played a pivotal role in developing highly creative brand communications for a range of clients, including Frasers Property Australia, Sekisui House, Charter Hall, AMP Capital Grosvenor Place and 60 Martin Place. Ant’s design has transformed destinations such as Canterbury Bankstown and Sutherland Shire, has differentiated residential developments such as Central Park, Amara and Green Square, and has helped property companies such Charter Hall, John Holland, Brewster Murray and Coronation stand out from the crowd.

 Ben Hennessy

Ben Hennessy

Creative Director

Bio

Part of Frost Place’s commitment to bringing different creative thinking to its clients, Ben is a truly original thinker with international experience including working as a Brand Designer for Nike in Portland, as well as bringing a unique combination of skills, from branding, experiential and environmental design, to art directing innovative branded experiences. With a strong foundation in branding and identity systems, Ben has a wealth of experience in property and lifestyle brands including Quay Quarter, South Eveleigh, Spot on Swan, 22 O’Riordan St, and Hoist co-working space for Mirvac.

 Kat Daly

Kat Daly

Senior Account Director

Bio

Katherine is a polished account director with a passion for brand. She has 10 years’ experience at leading London brand studios and high-end Australian agencies, across broad marketing, communications, brand and campaigns with a particular focus on property developments. Kat has led the property marketing for a number of high-profile projects including NEO Bankside – a multi-award-winning joint venture development by Native Land and Grosvenor on London’s South Bank; as well Hammerson’s Principal Place. Kat is a trusted source of advice on marketing for the property sector, steering both the creative requirements and key collateral to achieve the most effective return on investment. Since joining Frost, Kat has been account lead on major projects for Charter Hall, Mirvac, Plus Architecture and Built.

 Inez Ritchie

Inez Ritchie

Senior Account Director

Bio

Inez is an integrated account director with over 10 years of experience spanning from brand and design to advertising and public relations.Her broad experience brings innovative solutions to creating campaigns within property and place, helping our clients tap into insights across brands from many different industry sectors, including property, healthcare, FMCG, travel and finance, working with brands big and small, including Westpac, Citi Group, Mastercard Singapore and Australand. Since joining Frost*, Inez has worked on brand and identity development projects for John Holland and Riverlee, as well as working with key clients including AMP Capital and Cbus.

 Mike Souvanthalisith

Mike Souvanthalisith

Senior Designer

Bio

An experienced illustrator, street artist, magazine designer and passionate storyteller, Mike specialises in helping brands connect to culture.Drawing from vast experience with clients such as Google, Jordan Brand, Nike and Spotify, where he spearheaded the naming, design and messaging for Spotify Asia’s live events, ‘+YOU’, Mike has helped establish lasting brands and meaningful campaigns for clients both globally and locally. A Melbourne native, Mike was recently named one of Melbourne’s most iconic street artists.

 Andrew Golden

Andrew Golden

Designer

Bio

Andrew hails from Scotland, bringing global experience to the Frost Place mix. After graduating from art school in Dundee, Andrew won a D&AD New Blood Award for his brand work for the British Council and went on to join Jack Renwick Studio in London. A talented multi-media and motion designer, Andrew has worked on projects for high-profile clients such as Amnesty International, Royal Mail, BBC and University College London. His work on Carpenter’s Wharf for CBRE won a Best Property Marketing Award as well as a D&AD Pencil.

 Ryan Curtis

Ryan Curtis

Designer & Storyteller

Bio

Ryan’s primary goal is to unlock a really great story. Drawing on degrees in both design and communications, Ryan works with the visual and verbal to shape compelling experiences for large brands, cultural institutions and not-for-profits. Ryan’s diverse role covers brand design, art direction, editorial design, verbal identity and campaign copywriting. He has created strong place narratives and successful campaigns for AMP, Art Gallery of South Australia, CHOICE, Mirvac, Woolworths and University of Wollongong, Loftus Lane and Sekisui House. His work has been awarded locally and internationally.

 Abbey Swinn

Abbey Swinn

Designer

Bio

A former fashion portrait photographer, Abbey brings a strong eye and image-driven way of thinking to the Frost Place team. After graduating from Sydney’s National Art School, Abbey undertook a Master of Photography at Parsons School of Design in New York, before turning to design. She brings a strong understanding of conceptualisation and idea-driven solutions, as well as a natural sense for story telling through imagery. Previously a writer for fashion publications, Abbey is also skilled in language and tone of voice, and her work across multiple disciplines has turned her into a true allrounder.

The Law Of Attraction

AMP Capital

 The Law of Attraction
The success of any place is about making it attractive to the right people.

AMP Capital came to us with a need to attract the right retail partners to their new Sydney precinct, Quay Quarter; a transformation of two incredibly unique and historic city blocks on Sydney’s Circular Quay waterfront.

Because this is such a special Sydney development, we needed to create something more than a typical leasing brochure. Something that would appeal to a particular breed of retailers and businesses with discerning tastes.

Here, we saw an opportunity to bring the precinct to life with a bespoke magazine that could share the unique spaces and personality of the precinct, rather than simply stating their availability.
 The Law of Attraction
 The Law of Attraction
 The Law of Attraction
Likewise, the precinct features Sydney’s original merchant laneways, dating back to soon after the First Fleet arrived in 1787. The laneways began as dirt tracks, used to gain access and transport goods from the rear of properties to stables, gardens and the Tank Stream (A freshwater trickle around which the early colony settled). Soon they will be restored as places for leading tastemakers to take advantage of unique spaces in both heritage and modern buildings, created by leading Australian and international architects.

In addition to pieces detailing the historic and cultural significance of the precinct, we featured content that set the scene to give potential retailers the opportunity to imagine their business at Quay Quarter.

For example, the magazine includes an interview with famed third-generation tailor John Cutler. Cutler is a Circular Quay local who embodies the spirit of the Quay Quarter precinct. He has dressed Prime Ministers, rock stars and captains of industry, and was named by Forbes Magazine New York as one of the top 10 tailors in the world.

Additionally, a feature on the importance of public art in the precinct is included, along with a photo essay by photographer Saskia Wilson on the romance of the Circular Quay landscape of city and sea.
 The Law of Attraction
 The Law of Attraction

Discovering Quay Quarter

To communicate what makes the precinct so alluring, we commissioned a team of editorial writers – including Stephen Lacy who writes for titles such as the Good Weekend, and photographers Saskia Wilson and Anna Pogossova, whose work has featured in magazines such as Vogue Living, Frankie Magazine and Smith Journal – to partner with us on creating a legitimate magazine that would be of genuine interest to all.

The magazine is an opportunity to tell the story of some of Australia’s most iconic and rare heritage properties, including Hinchcliffe House, which was built in 1845 by the reputed “wool king” Andrew Hinchcliffe. From its original use as a wool storage house, the 174-year-old property has been used by St Vincent de Paul, a hostel for homeless men, a chapel, and an English school. According to the Office of Environment & Heritage, Hinchcliffe House “demonstrates the use of Circular Quay as a principal trading port of the colony of NSW”, with original authentic features such as cathead pulleys, internal post and beam construction and exposed timber floors.
 The Law of Attraction
 The Law of Attraction

The Outcome

Through the lens of high-end editorial, the magazine is a wonderfully bespoke business tool. Presented in a format that its target audience will appreciate, this strategy simultaneously drives leasing and generates excitement for a new Sydney retail precinct in one of the most prestigious locations in Australia. 
 The Law of Attraction

 

“THE MAGAZINE IS BUILDING ANTICIPATION FOR ONE OF THE MOST AMBITIOUS REDEVELOPMENTS EVER OF TWO ENTIRE CITY BLOCKS IN SYDNEY. IT IS BOTH BEAUTIFUL AND EFFECTIVE, AND HAS SET PEOPLE TALKING ABOUT WHAT IS SOON TO BE ONE OF SYDNEY’S MOST TREASURED WATERFRONT PRECINCTS.”

COLLEEN MCMAHoN
QUAY QUARTER MARKETING MANAGER
AMP CAPITAL