Frost Place is the leading authority on visions, brands and marketing for cities, places and property

Frost Place
Shaping the Future of Places

Frost Place builds on decades of leadership in place visioning, property branding and marketing to address the challenges and opportunities of urban life, with a focus on innovation, effectiveness, originality and human-centred solutions.

Our team is specially curated to bring a diverse range of skills that keep us at the cutting edge of what’s possible.

With some of the best place and property strategists in the business, we bring our experience of working with leading brands such as Google, Spotify and Nike to create new ways of solving problems in the place and property sector.

We work around the globe in all areas of place and property – from new innovation hubs to transformational mixed-use sites, commercial, residential, retail, destination marketing, infrastructure, company brands and more.

We exist to support the success of entrepreneurs looking to create outstanding places.

We partner with developers, architects, government and property-focused businesses to help them succeed in a time of unprecedented change and opportunity.

 Frost Place
 Frost Place

Visioning

People-led purpose

The best places start with purpose - why they're in the world and how they connect to people. Whether we're creating a new destination or repositioning an existing one, our human-centred design approach uncovers what attracts people to a place, guiding the development of entire places with positive environmental and social legacies.

 Frost Place

Branding

Strategy that counts

We give greater meaning to places, destinations, organisations and properties. We make it our business to understand your audience, uncover insights that count and craft narratives that give each place its own distinctive story.

 Frost Place

Creative

At the cutting edge

In an industry that often feels like more of the same, we bring the wow factor. We combine creativity with new approaches and technologies, to reach people with the right creative through the right channels to change perceptions and drive effective campaigns.

 Frost Place

Implementation

Breadth no other agency can deliver

From marketing campaigns and content to display suites, customer experience, signage and wayfinding and urban technology products, our holistic and specialist expertise across the end-to-end journey is the best in business.

Team

 Ant Donovan

Ant Donovan

Group Creative Director / Partner

Bio

Ant is an award-winning and innovative creative who helps clients find out-of-the-ordinary, people-centred solutions, creating impactful solutions that stand out in the place and property sector. As well as creating entire brand systems and identities for leading companies including John Holland, Charter Hall and Frasers, Ant has led the development of effective campaigns for properties at Green Square and South Eveleigh for Mirvac. Ant has also played a pivotal role in developing highly creative brand communications for a range of clients, including Frasers Property Australia, Sekisui House, Charter Hall, AMP Capital Grosvenor Place and 60 Martin Place. Ant’s design has transformed destinations such as Canterbury Bankstown and Sutherland Shire, has differentiated residential developments such as Central Park, Amara and Green Square, and has helped property companies such Charter Hall, John Holland, Brewster Murray and Coronation stand out from the crowd.

 Ben Hennessy

Ben Hennessy

Creative Director

Bio

Part of Frost Place’s commitment to bringing different creative thinking to its clients, Ben is a truly original thinker with international experience including working as a Brand Designer for Nike in Portland, as well as bringing a unique combination of skills, from branding, experiential and environmental design, to art directing innovative branded experiences. With a strong foundation in branding and identity systems, Ben has a wealth of experience in property and lifestyle brands including Quay Quarter, South Eveleigh, Spot on Swan, 22 O’Riordan St, and Hoist co-working space for Mirvac.

 Ryan Curtis

Ryan Curtis

Designer & Storyteller

Bio

Ryan’s primary goal is to unlock a really great story. Drawing on degrees in both design and communications, Ryan works with the visual and verbal to shape compelling experiences for large brands, cultural institutions and not-for-profits. Ryan’s diverse role covers brand design, art direction, editorial design, verbal identity and campaign copywriting. He has created strong place narratives and successful campaigns for AMP, Art Gallery of South Australia, CHOICE, Mirvac, Woolworths and University of Wollongong, Loftus Lane and Sekisui House. His work has been awarded locally and internationally.

 Inez Ritchie

Inez Ritchie

Senior Account Director

Bio

Inez is an integrated account director with over 10 years of experience spanning from brand and design to advertising and public relations.Her broad experience brings innovative solutions to creating campaigns within property and place, helping our clients tap into insights across brands from many different industry sectors, including property, healthcare, FMCG, travel and finance, working with brands big and small, including Westpac, Citi Group, Mastercard Singapore and Australand. Since joining Frost*, Inez has worked on brand and identity development projects for John Holland and Riverlee, as well as working with key clients including AMP Capital and Cbus.

 Mike Souvanthalisith

Mike Souvanthalisith

Senior Designer

Bio

An experienced illustrator, street artist, magazine designer and passionate storyteller, Mike specialises in helping brands connect to culture.Drawing from vast experience with clients such as Google, Jordan Brand, Nike and Spotify, where he spearheaded the naming, design and messaging for Spotify Asia’s live events, ‘+YOU’, Mike has helped establish lasting brands and meaningful campaigns for clients both globally and locally. A Melbourne native, Mike was recently named one of Melbourne’s most iconic street artists.

 Rebecca Mills

Rebecca Mills

Strategist

Bio

With a diverse background spanning the communications, marketing, construction project management and spatial design industries, Rebecca brings a cross-discipline understanding of the importance of strategic thinking in creating places that connect and inspire.

Rebecca’s sharp analytical mind and strong destination and place marketing experience has been honed working with clients including Tourism Australia, the Singapore Tourism Board, British Airways and inhouse as Marketing and Communications Manager at Business Events Sydney.

Rebecca previously worked with Frost Collective’s Urbanite team, who bring brands to life in the built environment, and was a trusted advisor to clients including Far East Organisation, Knight Frank, Walker Corporation, Infrastructure NSW, Built and a number of Australia’s leading architects.

Rounding out Rebecca’s exceptional understanding of the property landscape is the knowledge and experience borne of being a project manager at the coalface of hotel, retail and health projects at Savills.

Rebecca has two degrees from University of Technology Sydney - Bachelor of Arts - Public Communication (Advertising and Public Relations) and Bachelor of Design - Interior and Spatial Design.

 Andrew Golden

Andrew Golden

Senior Designer

Bio

Andrew hails from Scotland, bringing global experience to the Frost Place mix. After graduating from art school in Dundee, Andrew won a D&AD New Blood Award for his brand work for the British Council and went on to join Jack Renwick Studio in London. A talented multi-media and motion designer, Andrew has worked on projects for high-profile clients such as Amnesty International, Royal Mail, BBC and University College London. His work on Carpenter’s Wharf for CBRE won a Best Property Marketing Award as well as a D&AD Pencil.

Finding ‘The one'

SHAWOOD - sEKISUI hOUSE

 Finding ‘The One'

The ChallEnge 

In a cluttered, noisy market dominated by competitors focused on promoting deals and haggling over individual features for bargain prices, leading home builder Sekisui House needed to ensure the launch of their SHAWOOD pre-fabricated home and land packages garnered the right attention and didn’t just add to the noise and confusion.

Previously only available in Sekisui House’s highly successful master planned community, The Hermitage, this launch represented an opportunity to position SHAWOOD as not just another home to add to the comparison list, but one so considered, well-designed and engineered – that it could be the reason to stop the search.
 Finding ‘The One'
 Finding ‘The One'
 Finding ‘The One'
 Finding ‘The One'
 Finding ‘The One'
 Finding ‘The One'

OUR THINKING

Buyers testified that when you walk inside a SHAWOOD home, you just know. It’s a moment of clarity and realisation and people are liberated from the quest of finding the perfect home. This led to the creative idea of ‘The One’ – like looking for love, you don’t always know what you’re looking for, but you know when you’ve found it.

SHAWOOD had previously focused on its many industry-best features, life-enhancing innovations, and engineering ingenuity. But it had never told the story of how all of these features, innovations and ingenuity culminate in SHAWOOD being the one that ticks all the boxes, the one that’s thought of everything, the one that just feels right, and the one that you can’t get out of your mind, the one that lets you breathe easy.

For that reason, our campaign needed to simply and confidently communicate to Australian home buyers that SHAWOOD is ‘The One’. The search is over.
 Finding ‘The One'
 Finding ‘The One'
 Finding ‘The One'

The creative

The creative approach deliberately aimed to step outside of category norms with direct, simple messages, a monotone palette, a minimalist aesthetic and warmer, human photography. The overall tone of voice for the campaign was simple, optimistic and charming – never brash and overbearing – to align with SHAWOOD’s Japanese humility and design philosophy that underpin the brand.

The campaign, which spans digital, brochure collateral, website, display panels and an advertising campaign, including out of home, print ads, radio, social media and digital displays, culminates in a campaign film that captures the pure joy of finding ‘The One’ at the end of a long and arduous search.
 Finding ‘The One'
 Finding ‘The One'
 Finding ‘The One'
 Finding ‘The One'


“We were impressed with the team’s positive approach and their understanding of our brand and vision. The campaign film was a key part of the strategy, which they produced seamlessly and with the utmost professionalism. We thoroughly enjoyed the collaborative process with Frost* and believe that SHAWOOD ‘The One’ is one of the most exciting and innovative marketing campaigns that the property market has seen for some time.”

Chloe Mahon, Marketing Manager, NSW Home Building and The Hermitage, Sekisui House

 Finding ‘The One'