Frost Place is the leading authority on visions, brands and marketing for cities, places and property

Frost Place
Shaping the Future of Places

Frost Place builds on decades of leadership in place visioning, property branding and marketing to address the challenges and opportunities of urban life, with a focus on innovation, effectiveness, originality and human-centred solutions.

Our team is specially curated to bring a diverse range of skills that keep us at the cutting edge of what’s possible.

With some of the best place and property strategists in the business, we bring our experience of working with leading brands such as Google, Spotify and Nike to create new ways of solving problems in the place and property sector.

We work around the globe in all areas of place and property – from new innovation hubs to transformational mixed-use sites, commercial, residential, retail, destination marketing, infrastructure, company brands and more.

We exist to support the success of entrepreneurs looking to create outstanding places.

We partner with developers, architects, government and property-focused businesses to help them succeed in a time of unprecedented change and opportunity.

 Frost Place
 Frost Place

Visioning

People-led purpose

The best places start with purpose - why they're in the world and how they connect to people. Whether we're creating a new destination or repositioning an existing one, our human-centred design approach uncovers what attracts people to a place, guiding the development of entire places with positive environmental and social legacies.

 Frost Place

Branding

Strategy that counts

We give greater meaning to places, destinations, organisations and properties. We make it our business to understand your audience, uncover insights that count and craft narratives that give each place its own distinctive story.

 Frost Place

Creative

At the cutting edge

In an industry that often feels like more of the same, we bring the wow factor. We combine creativity with new approaches and technologies, to reach people with the right creative through the right channels to change perceptions and drive effective campaigns.

 Frost Place

Implementation

Breadth no other agency can deliver

From marketing campaigns and content to display suites, customer experience, signage and wayfinding and urban technology products, our holistic and specialist expertise across the end-to-end journey is the best in business.

Team

 Ant Donovan

Ant Donovan

Group Creative Director / Partner

Bio

Ant is an award-winning and innovative creative who helps clients find out-of-the-ordinary, people-centred solutions, creating impactful solutions that stand out in the place and property sector. As well as creating entire brand systems and identities for leading companies including John Holland, Charter Hall and Frasers, Ant has led the development of effective campaigns for properties at Green Square and South Eveleigh for Mirvac. Ant has also played a pivotal role in developing highly creative brand communications for a range of clients, including Frasers Property Australia, Sekisui House, Charter Hall, AMP Capital Grosvenor Place and 60 Martin Place. Ant’s design has transformed destinations such as Canterbury Bankstown and Sutherland Shire, has differentiated residential developments such as Central Park, Amara and Green Square, and has helped property companies such Charter Hall, John Holland, Brewster Murray and Coronation stand out from the crowd.

 Ben Hennessy

Ben Hennessy

Creative Director

Bio

Part of Frost Place’s commitment to bringing different creative thinking to its clients, Ben is a truly original thinker with international experience including working as a Brand Designer for Nike in Portland, as well as bringing a unique combination of skills, from branding, experiential and environmental design, to art directing innovative branded experiences. With a strong foundation in branding and identity systems, Ben has a wealth of experience in property and lifestyle brands including Quay Quarter, South Eveleigh, Spot on Swan, 22 O’Riordan St, and Hoist co-working space for Mirvac.

 Kat Daly

Kat Daly

Senior Account Director

Bio

Katherine is a polished account director with a passion for brand. She has 10 years’ experience at leading London brand studios and high-end Australian agencies, across broad marketing, communications, brand and campaigns with a particular focus on property developments. Kat has led the property marketing for a number of high-profile projects including NEO Bankside – a multi-award-winning joint venture development by Native Land and Grosvenor on London’s South Bank; as well Hammerson’s Principal Place. Kat is a trusted source of advice on marketing for the property sector, steering both the creative requirements and key collateral to achieve the most effective return on investment. Since joining Frost, Kat has been account lead on major projects for Charter Hall, Mirvac, Plus Architecture and Built.

 Inez Ritchie

Inez Ritchie

Senior Account Director

Bio

Inez is an integrated account director with over 10 years of experience spanning from brand and design to advertising and public relations.Her broad experience brings innovative solutions to creating campaigns within property and place, helping our clients tap into insights across brands from many different industry sectors, including property, healthcare, FMCG, travel and finance, working with brands big and small, including Westpac, Citi Group, Mastercard Singapore and Australand. Since joining Frost*, Inez has worked on brand and identity development projects for John Holland and Riverlee, as well as working with key clients including AMP Capital and Cbus.

 Mike Souvanthalisith

Mike Souvanthalisith

Senior Designer

Bio

An experienced illustrator, street artist, magazine designer and passionate storyteller, Mike specialises in helping brands connect to culture.Drawing from vast experience with clients such as Google, Jordan Brand, Nike and Spotify, where he spearheaded the naming, design and messaging for Spotify Asia’s live events, ‘+YOU’, Mike has helped establish lasting brands and meaningful campaigns for clients both globally and locally. A Melbourne native, Mike was recently named one of Melbourne’s most iconic street artists.

 Andrew Golden

Andrew Golden

Designer

Bio

Andrew hails from Scotland, bringing global experience to the Frost Place mix. After graduating from art school in Dundee, Andrew won a D&AD New Blood Award for his brand work for the British Council and went on to join Jack Renwick Studio in London. A talented multi-media and motion designer, Andrew has worked on projects for high-profile clients such as Amnesty International, Royal Mail, BBC and University College London. His work on Carpenter’s Wharf for CBRE won a Best Property Marketing Award as well as a D&AD Pencil.

 Ryan Curtis

Ryan Curtis

Designer & Storyteller

Bio

Ryan’s primary goal is to unlock a really great story. Drawing on degrees in both design and communications, Ryan works with the visual and verbal to shape compelling experiences for large brands, cultural institutions and not-for-profits. Ryan’s diverse role covers brand design, art direction, editorial design, verbal identity and campaign copywriting. He has created strong place narratives and successful campaigns for AMP, Art Gallery of South Australia, CHOICE, Mirvac, Woolworths and University of Wollongong, Loftus Lane and Sekisui House. His work has been awarded locally and internationally.

 Abbey Swinn

Abbey Swinn

Designer

Bio

A former fashion portrait photographer, Abbey brings a strong eye and image-driven way of thinking to the Frost Place team. After graduating from Sydney’s National Art School, Abbey undertook a Master of Photography at Parsons School of Design in New York, before turning to design. She brings a strong understanding of conceptualisation and idea-driven solutions, as well as a natural sense for story telling through imagery. Previously a writer for fashion publications, Abbey is also skilled in language and tone of voice, and her work across multiple disciplines has turned her into a true allrounder.

Better Futures. Mutual Success.

Charter Hall

 Better Futures. Mutual Success.
As one of Australia’s leading property groups, with a managed portfolio of over $34.6 billion, Charter Hall’s fiduciary duty is at the heart of what drives them as a business. With a multi-faceted audience across office, industrial and logistics, retail and social infrastructure, Charter Hall’s impact is far-reaching — from everyday Australians investing for a better retirement to commercial tenants looking to evolve their business.
 
Our brief was to create a shift in Charter Hall’s narrative, bringing the human benefit to the surface and sparking a behavioural change from the inside out, starting with their people.
 Better Futures. Mutual Success.
 Better Futures. Mutual Success.
 Better Futures. Mutual Success.
 Better Futures. Mutual Success.

Going Further

To create a meaningful behavioural shift, we first had to re-define Charter Hall’s strategic foundation; it’s purpose, values and proposition. It was clear what they did, but in order to align the business behind a powerful guiding light, we had to discover what they stood for and what motivated them as people.
 
Through an intensive discovery and insight phase, we quickly discovered that Charter Hall’s unique expertise and unwavering drive powered them into a new space, beyond any traditional property or investment group. There is a uniqueness to Charter Hall’s people that enables them to be trusted with the aspirations and futures of so many Australians. Their inventive spirit enables them to identify unexpected opportunities and their active approach to partnership creates a resilient and reliable foundation on which to deliver mutual success.
 Better Futures. Mutual Success.
 Better Futures. Mutual Success.
 Better Futures. Mutual Success.
 Better Futures. Mutual Success.

Better together

Launching in June this year, the key takeaway so far has been the comprehension of the new purpose and values. They’ve resonated with Charter Hall’s people and already there’s a widespread understanding of what this new strategic position means on an individual level and a company-wide level. This is just the beginning of the journey, with our next focus being on taking this behavioural change to market. For such a rapidly growing business, this new clarity and meaning should propel them and the people they work so hard for, further and beyond.

 

 Better Futures. Mutual Success.
 Better Futures. Mutual Success.
 Better Futures. Mutual Success.



“As long-term strategic partners of Charter Hall we saw a huge opportunity to use brand as a driver for internal and external evolution. By leading with a human-centred approach, we were able to involve Charter Hall’s people and really get under the skin of their culture, to generate an authentic purpose.”

Cat Burgess
HEAD OF FROST PLACE
Frost*collective

 

 Better Futures. Mutual Success.
 Better Futures. Mutual Success.

“Charter Hall approached Frost with a desire to define our unique ‘secret sauce’, to help unite the business behind a driving idea . Through rigour and commitment the Frost team truly grasped who we are and how to communicate our point of difference in an authentic and real way. This was vital for us – a cookie cutter approach would neither stick nor last. Frost have proved themselves an invaluable partner in helping us evolve in a modern world. We’re excited for what the future holds together in our quest for creating better futures.”


Natalie Devlin
Chief Experience Officer
Charter Hall