Frost Place is the leading authority on visions, brands and marketing for cities, places and property

Frost Place
Shaping the Future of Places

Frost Place builds on decades of leadership in place visioning, property branding and marketing to address the challenges and opportunities of urban life, with a focus on innovation, effectiveness, originality and human-centred solutions.

Our team is specially curated to bring a diverse range of skills that keep us at the cutting edge of what’s possible.

With some of the best place and property strategists in the business, we bring our experience of working with leading brands such as Google, Spotify and Nike to create new ways of solving problems in the place and property sector.

We work around the globe in all areas of place and property – from new innovation hubs to transformational mixed-use sites, commercial, residential, retail, destination marketing, infrastructure, company brands and more.

We exist to support the success of entrepreneurs looking to create outstanding places.

We partner with developers, architects, government and property-focused businesses to help them succeed in a time of unprecedented change and opportunity.

 Frost Place
 Frost Place

Visioning

People-led purpose

The best places start with purpose - why they're in the world and how they connect to people. Whether we're creating a new destination or repositioning an existing one, our human-centred design approach uncovers what attracts people to a place, guiding the development of entire places with positive environmental and social legacies.

 Frost Place

Branding

Strategy that counts

We give greater meaning to places, destinations, organisations and properties. We make it our business to understand your audience, uncover insights that count and craft narratives that give each place its own distinctive story.

 Frost Place

Creative

At the cutting edge

In an industry that often feels like more of the same, we bring the wow factor. We combine creativity with new approaches and technologies, to reach people with the right creative through the right channels to change perceptions and drive effective campaigns.

 Frost Place

Implementation

Breadth no other agency can deliver

From marketing campaigns and content to display suites, customer experience, signage and wayfinding and urban technology products, our holistic and specialist expertise across the end-to-end journey is the best in business.

Team

 Ant Donovan

Ant Donovan

Group Creative Director / Partner

Bio

Ant is an award-winning and innovative creative who helps clients find out-of-the-ordinary, people-centred solutions, creating impactful solutions that stand out in the place and property sector. As well as creating entire brand systems and identities for leading companies including John Holland, Charter Hall and Frasers, Ant has led the development of effective campaigns for properties at Green Square and South Eveleigh for Mirvac. Ant has also played a pivotal role in developing highly creative brand communications for a range of clients, including Frasers Property Australia, Sekisui House, Charter Hall, AMP Capital Grosvenor Place and 60 Martin Place. Ant’s design has transformed destinations such as Canterbury Bankstown and Sutherland Shire, has differentiated residential developments such as Central Park, Amara and Green Square, and has helped property companies such Charter Hall, John Holland, Brewster Murray and Coronation stand out from the crowd.

 Ben Hennessy

Ben Hennessy

Creative Director

Bio

Part of Frost Place’s commitment to bringing different creative thinking to its clients, Ben is a truly original thinker with international experience including working as a Brand Designer for Nike in Portland, as well as bringing a unique combination of skills, from branding, experiential and environmental design, to art directing innovative branded experiences. With a strong foundation in branding and identity systems, Ben has a wealth of experience in property and lifestyle brands including Quay Quarter, South Eveleigh, Spot on Swan, 22 O’Riordan St, and Hoist co-working space for Mirvac.

 Ryan Curtis

Ryan Curtis

Designer & Storyteller

Bio

Ryan’s primary goal is to unlock a really great story. Drawing on degrees in both design and communications, Ryan works with the visual and verbal to shape compelling experiences for large brands, cultural institutions and not-for-profits. Ryan’s diverse role covers brand design, art direction, editorial design, verbal identity and campaign copywriting. He has created strong place narratives and successful campaigns for AMP, Art Gallery of South Australia, CHOICE, Mirvac, Woolworths and University of Wollongong, Loftus Lane and Sekisui House. His work has been awarded locally and internationally.

 Inez Ritchie

Inez Ritchie

Senior Account Director

Bio

Inez is an integrated account director with over 10 years of experience spanning from brand and design to advertising and public relations.Her broad experience brings innovative solutions to creating campaigns within property and place, helping our clients tap into insights across brands from many different industry sectors, including property, healthcare, FMCG, travel and finance, working with brands big and small, including Westpac, Citi Group, Mastercard Singapore and Australand. Since joining Frost*, Inez has worked on brand and identity development projects for John Holland and Riverlee, as well as working with key clients including AMP Capital and Cbus.

 Mike Souvanthalisith

Mike Souvanthalisith

Senior Designer

Bio

An experienced illustrator, street artist, magazine designer and passionate storyteller, Mike specialises in helping brands connect to culture.Drawing from vast experience with clients such as Google, Jordan Brand, Nike and Spotify, where he spearheaded the naming, design and messaging for Spotify Asia’s live events, ‘+YOU’, Mike has helped establish lasting brands and meaningful campaigns for clients both globally and locally. A Melbourne native, Mike was recently named one of Melbourne’s most iconic street artists.

 Rebecca Mills

Rebecca Mills

Strategist

Bio

With a diverse background spanning the communications, marketing, construction project management and spatial design industries, Rebecca brings a cross-discipline understanding of the importance of strategic thinking in creating places that connect and inspire.

Rebecca’s sharp analytical mind and strong destination and place marketing experience has been honed working with clients including Tourism Australia, the Singapore Tourism Board, British Airways and inhouse as Marketing and Communications Manager at Business Events Sydney.

Rebecca previously worked with Frost Collective’s Urbanite team, who bring brands to life in the built environment, and was a trusted advisor to clients including Far East Organisation, Knight Frank, Walker Corporation, Infrastructure NSW, Built and a number of Australia’s leading architects.

Rounding out Rebecca’s exceptional understanding of the property landscape is the knowledge and experience borne of being a project manager at the coalface of hotel, retail and health projects at Savills.

Rebecca has two degrees from University of Technology Sydney - Bachelor of Arts - Public Communication (Advertising and Public Relations) and Bachelor of Design - Interior and Spatial Design.

 Andrew Golden

Andrew Golden

Senior Designer

Bio

Andrew hails from Scotland, bringing global experience to the Frost Place mix. After graduating from art school in Dundee, Andrew won a D&AD New Blood Award for his brand work for the British Council and went on to join Jack Renwick Studio in London. A talented multi-media and motion designer, Andrew has worked on projects for high-profile clients such as Amnesty International, Royal Mail, BBC and University College London. His work on Carpenter’s Wharf for CBRE won a Best Property Marketing Award as well as a D&AD Pencil.

A Sense of the Future

AMP Capital

 A Sense of the Future

The background

As the transformation of Sydney’s Circular Quay waterfront continues, its newest precinct Quay Quarter gets closer to fully coming to life.

As is the case with many of the places we work with, it’s our job to create a sense of place for a destination that’s in transformation, and in the process of being delivered.

The Quay Quarter Magazine, which we dubbed “The Quarterly” serves a dual role – helping to secure retail tenants as well as spreading the word about this new Sydney destination.
 A Sense of the Future
 A Sense of the Future
 A Sense of the Future
 A Sense of the Future

Our thinking

To help people experience a taste of what’s to come, our idea was to theme the magazine around the senses – sharing the development's future sights, sounds, tastes and textures.

The edition explores the sensory delights of Quay Quarter as it moves from dawn to dusk, and into the night.
 A Sense of the Future
 A Sense of the Future
 A Sense of the Future

The Creative

Working with writer Stephen Lacey to cover all dimensions of what the development is about, we explored the many sensory experiences that sit at the heart of the future Quay Quarter.

Features on future sights include a major editorial piece on the work of Indigenous artist, Jonathan Jones, as well as a mini booklet on designer Tom Dixon, who is creating the lobby of Quay Quarter Tower.

On the culinary side, we explore new trends in natural wines, as well as a feature on the future of lunch, brought to life by our resident illustrator Mike Souvanthalisith.

These in-house illustration skills were also put to use in creating a walking map of the precinct, as well as creating an illustrated guide on how to clean leather shoes with the wisdom of legendary Sydney cobbler Andrew McDonald.

Throughout the issue, the stocks change in texture from coarse to smooth, to emphasise the sense of touch. A series of icons for each sense also enrich and refocus the reading experience. The Quarterly is a mix of general editorial and practical pieces, trend forecast pieces and other bite-size articles. Longform editorial features cover the artist Jonathan Jones and designer Tom Dixon, who are both creating major works for the precinct.

By using all the craft of editorial design – from features to illustrations and vox-popping people on the street – The Quarterly is designed to sit comfortably on any newsstand and makes tangible the culture of one of the most exciting redevelopments in Sydney – a place for all the senses.
 A Sense of the Future
 A Sense of the Future
 A Sense of the Future

“Through The Quarterly we've been able to further bring to life the Quay Quarter brand and refine its voice in the market. The magazine became a showcase of the brand's stretch between communicative and playful. We wanted the magazine to read like music; naturally easing back and forth between restrained long-form writing and short accented articles, whilst building up towards more impactful crescendos in both layout and information."

MICHAEL SOUVANTHALISITH, SENIOR DESIGNER, FROST* PLACE

 A Sense of the Future