Frost Place is the leading authority on visions, brands and marketing for cities, places and property

Frost Place
Shaping the Future of Places

Frost Place builds on decades of leadership in place visioning, property branding and marketing to address the challenges and opportunities of urban life, with a focus on innovation, effectiveness, originality and human-centred solutions.

Our team is specially curated to bring a diverse range of skills that keep us at the cutting edge of what’s possible.

With some of the best place and property strategists in the business, we bring our experience of working with leading brands such as Google, Spotify and Nike to create new ways of solving problems in the place and property sector.

We work around the globe in all areas of place and property – from new innovation hubs to transformational mixed-use sites, commercial, residential, retail, destination marketing, infrastructure, company brands and more.

We exist to support the success of entrepreneurs looking to create outstanding places.

We partner with developers, architects, government and property-focused businesses to help them succeed in a time of unprecedented change and opportunity.

 Frost Place
 Frost Place

Visioning

People-led purpose

The best places start with purpose - why they're in the world and how they connect to people. Whether we're creating a new destination or repositioning an existing one, our human-centred design approach uncovers what attracts people to a place, guiding the development of entire places with positive environmental and social legacies.

 Frost Place

Branding

Strategy that counts

We give greater meaning to places, destinations, organisations and properties. We make it our business to understand your audience, uncover insights that count and craft narratives that give each place its own distinctive story.

 Frost Place

Creative

At the cutting edge

In an industry that often feels like more of the same, we bring the wow factor. We combine creativity with new approaches and technologies, to reach people with the right creative through the right channels to change perceptions and drive effective campaigns.

 Frost Place

Implementation

Breadth no other agency can deliver

From marketing campaigns and content to display suites, customer experience, signage and wayfinding and urban technology products, our holistic and specialist expertise across the end-to-end journey is the best in business.

Team

 Ant Donovan

Ant Donovan

Group Creative Director / Partner

Bio

Ant is an award-winning and innovative creative who helps clients find out-of-the-ordinary, people-centred solutions, creating impactful solutions that stand out in the place and property sector. As well as creating entire brand systems and identities for leading companies including John Holland, Charter Hall and Frasers, Ant has led the development of effective campaigns for properties at Green Square and South Eveleigh for Mirvac. Ant has also played a pivotal role in developing highly creative brand communications for a range of clients, including Frasers Property Australia, Sekisui House, Charter Hall, AMP Capital Grosvenor Place and 60 Martin Place. Ant’s design has transformed destinations such as Canterbury Bankstown and Sutherland Shire, has differentiated residential developments such as Central Park, Amara and Green Square, and has helped property companies such Charter Hall, John Holland, Brewster Murray and Coronation stand out from the crowd.

 Ben Hennessy

Ben Hennessy

Creative Director

Bio

Part of Frost Place’s commitment to bringing different creative thinking to its clients, Ben is a truly original thinker with international experience including working as a Brand Designer for Nike in Portland, as well as bringing a unique combination of skills, from branding, experiential and environmental design, to art directing innovative branded experiences. With a strong foundation in branding and identity systems, Ben has a wealth of experience in property and lifestyle brands including Quay Quarter, South Eveleigh, Spot on Swan, 22 O’Riordan St, and Hoist co-working space for Mirvac.

 Kat Daly

Kat Daly

Senior Account Director

Bio

Katherine is a polished account director with a passion for brand. She has 10 years’ experience at leading London brand studios and high-end Australian agencies, across broad marketing, communications, brand and campaigns with a particular focus on property developments. Kat has led the property marketing for a number of high-profile projects including NEO Bankside – a multi-award-winning joint venture development by Native Land and Grosvenor on London’s South Bank; as well Hammerson’s Principal Place. Kat is a trusted source of advice on marketing for the property sector, steering both the creative requirements and key collateral to achieve the most effective return on investment. Since joining Frost, Kat has been account lead on major projects for Charter Hall, Mirvac, Plus Architecture and Built.

 Inez Ritchie

Inez Ritchie

Senior Account Director

Bio

Inez is an integrated account director with over 10 years of experience spanning from brand and design to advertising and public relations.Her broad experience brings innovative solutions to creating campaigns within property and place, helping our clients tap into insights across brands from many different industry sectors, including property, healthcare, FMCG, travel and finance, working with brands big and small, including Westpac, Citi Group, Mastercard Singapore and Australand. Since joining Frost*, Inez has worked on brand and identity development projects for John Holland and Riverlee, as well as working with key clients including AMP Capital and Cbus.

 Mike Souvanthalisith

Mike Souvanthalisith

Senior Designer

Bio

An experienced illustrator, street artist, magazine designer and passionate storyteller, Mike specialises in helping brands connect to culture.Drawing from vast experience with clients such as Google, Jordan Brand, Nike and Spotify, where he spearheaded the naming, design and messaging for Spotify Asia’s live events, ‘+YOU’, Mike has helped establish lasting brands and meaningful campaigns for clients both globally and locally. A Melbourne native, Mike was recently named one of Melbourne’s most iconic street artists.

 Andrew Golden

Andrew Golden

Designer

Bio

Andrew hails from Scotland, bringing global experience to the Frost Place mix. After graduating from art school in Dundee, Andrew won a D&AD New Blood Award for his brand work for the British Council and went on to join Jack Renwick Studio in London. A talented multi-media and motion designer, Andrew has worked on projects for high-profile clients such as Amnesty International, Royal Mail, BBC and University College London. His work on Carpenter’s Wharf for CBRE won a Best Property Marketing Award as well as a D&AD Pencil.

 Ryan Curtis

Ryan Curtis

Designer & Storyteller

Bio

Ryan’s primary goal is to unlock a really great story. Drawing on degrees in both design and communications, Ryan works with the visual and verbal to shape compelling experiences for large brands, cultural institutions and not-for-profits. Ryan’s diverse role covers brand design, art direction, editorial design, verbal identity and campaign copywriting. He has created strong place narratives and successful campaigns for AMP, Art Gallery of South Australia, CHOICE, Mirvac, Woolworths and University of Wollongong, Loftus Lane and Sekisui House. His work has been awarded locally and internationally.

 Abbey Swinn

Abbey Swinn

Designer

Bio

A former fashion portrait photographer, Abbey brings a strong eye and image-driven way of thinking to the Frost Place team. After graduating from Sydney’s National Art School, Abbey undertook a Master of Photography at Parsons School of Design in New York, before turning to design. She brings a strong understanding of conceptualisation and idea-driven solutions, as well as a natural sense for story telling through imagery. Previously a writer for fashion publications, Abbey is also skilled in language and tone of voice, and her work across multiple disciplines has turned her into a true allrounder.

A modern marketplace

John Holland

 A Modern Marketplace
Macquarie Square is a new office and retail precinct in the heart of Macquarie Park. Centred around a 7000sqm public park, the precinct is designed to take all the ingredients of a modern marketplace and bring them together into a new type of destination, open to all. Here technology, commerce, innovation, wellbeing, culture, events, nature and more merge in fresh, exciting ways.

As John Holland’s first project as a developer, they are deeply invested in demonstrating the difference they bring to a project of this scale and potential. Our brief was to create a brand that could excite people around their new approach to creating a marketplace of potential that blends work and life, enabling people and businesses to thrive.
 A Modern Marketplace
 A Modern Marketplace
 A Modern Marketplace
 A Modern Marketplace

Blending Work and Life

Today, life and work are so blended that ‘lifestyle’ has become critical to the success ofcommercial precincts. This is particularly true for locations such as Macquarie Park, which are often seen as too remote from the action of places like the CBD. The vision for Macquarie Square is to deliver the type of lifestyle normally expected of the inner city on the site itself – including micro-breweries, restaurants, bars, gym, running tracks and even a boutique hotel.

To attract businesses, John Holland needed to create a brand that communicated a genuine lifestyle promise and an authentic sense of place.

Having worked closely with John Holland on developing its brand, anchored in the idea of ‘Transforming Lives’, Macquarie Square was an opportunity to show the difference this approach makes to a development.

We tapped into the heritage of the site, which was once abundant with orchards, and created a lifestyle brand that feels fresh and vibrant. It positions Macquarie Square as more than a place to work, but rather a marketplace of potential that blends work and life, enabling people and businesses to thrive.
 A Modern Marketplace
 A Modern Marketplace

Back to the Roots

The core creative idea comes from the site’s roots as an orchard. The logo is formed from a series of trees comprised by the repetition of the letter ‘m’ in the precinct name.

Used throughout as a graphic element, the orchard-tree logo also holds key messages and is accompanied by icons to make it easier to understand the diverse choices on offer. The design intent was to create a brand that feels approachable and community-led, reflected in the use of a soft, natural palette, a friendly, news-style font and graphic elements such as stamps and iconography to tell the modern marketplace story in a contemporary way.

A Fruitful Result

The brand launch has driven strong interest in both the commercial and retail spaces in the precinct’s first release. The client had an extremely positive response, feeling that it was the difference in approach to the brand that helped them stand out from the crowd.
 A Modern Marketplace
 A Modern Marketplace

“John Holland approached Frost* with a very tight programme and large scope of works, which we were unsure we could achieve. Frost* was creative, professional and organised and within a week, they presented four entire concepts, which we loved. We sprinted to the finish line with time to spare. The outcome was spectacular, culminating in a successful brand launch and subsequent financial returns. I wouldn’t hesitate in working with Frost* again or recommending them to others.”

Nicole Lasky
Development Manager, Property Development
John Holland

 A Modern Marketplace
 A Modern Marketplace

“This project’s success is a testament to true collaboration. John Holland is a visionary partner who recognises that the office market is changing, and our ability to bring their vision to life as a genuine lifestyle brand puts them in a position of strategic leadership in a highly contested market.”

Cat Burgess
head of Frost place
Frost*collective

 A Modern Marketplace