A SIMPLE, CLEVER AND HARMONIOUS BRAND
The big idea for the name, brand and identity for The Well references a source, a centre for activities and purity. The brilliance is in the ability of the name to be used in branding as a device for communicating the benefits of using The Well to improve your health.
Ingham continues, “We love the name. It has a number of connotations that all apply perfectly to our vision and the building design.”
Feel Well, Be Well, Eat Well, Train Well, Move Well, Relax Well. It’s simple, and beautifully harmonious. When Frost* noticed the similarities in the structure of the space – a curved tower overlooking the ocean – with a well, the idea set.