We are a strategy, design and communications consultancy with three decades’ experience in inspiring brands to life.

Frost* Design
Don't Waste Today - KeepCup
From Guten Tag to G'day - Sydney Airport
Food Culture - Grosvenor Place
Escape & Refresh - Jamaica Blue
Going Places - Strandbags
Debbie Spence

Debbie Spence

Head of Frost* Design

Debbie has been helping businesses connect with people for over 15 years. She has worked across the globe, from Australia to Qatar, for a range of clients including Arts Council England, BBC, Department of Human Services, HSBC, Rest Super, Tate and Woolworths.

Debbie is responsible for leading cross-functional teams in the design and delivery of brand transformation, identity and experience. She has expertise in branding, brand strategy, digital strategy, design thinking, communications planning, ethnography, design research and user experience analysis.

Ant Donovan

Ant Donovan

Group Creative Director / Partner

Ant is an award-winning and innovative creative who has attracted widespread attention throughout his 15-year career. At Frost*collective, he helps our clients find creative, people-centred solutions to difficult brand problems. He has played a pivotal role in developing highly creative brand communications for a range of clients. His creative direction for the highly acclaimed, award-winning and ongoing ‘Ending HIV’ campaign launched in 2013 for health promotion organisation, ACON has successfully helped reduce HIV transmissions in NSW by 22%. Other notable campaigns are for Australian and international clients including Frasers Property Australia, AIG, Woolworths, Westfield and OzHarvest, as well as breakthrough design for the University of Wollongong.

Team

Food Culture

FOOD
CULTURE

BY GROSVENOR PLACE

Experience Sydney’s newest culinary destination at Grosvenor Place. The Piazza is an outdoor dining experience that celebrates the iconic design of Harry Seidler, a spacious and light-filled oasis in the centre of our city. Armed with a strategic understanding of the Grosvenor Place brand, we worked with the client to bring to life the addition of five eagerly awaited restaurants. Each dining experience brings something different and together they create a tantalising culinary hub.
Food Culture
Food Culture
Food Culture
Food Culture

MAKING FOOD CULTURE FOR ALL

The ‘Food Culture’ campaign needed to drive awareness of the precinct as a culinary destination in an increasingly competitive part of Sydney offering multiple food and beverage options, while simultaneously promoting the idea that accessibility to culture is for all audiences.
Food Culture
Food Culture
Food Culture
Food Culture
Food Culture
Food Culture

SEIDLER’S WORK CULTURE MEETS ‘FOOD CULTURE’

Collaborating with Melbourne based creatives, Tin & Ed, we designed a striking print campaign enriched with animated digital content. As a stylised extension of the Grosvenor Place brand we created in 2015, the ‘Food Culture’ campaign aligns to the ‘Culture at Work’ ethos and connects the stories of individual retailers to the precinct, creating an accessible and lively food destination.
Food Culture
Food Culture
Food Culture
Food Culture
Food Culture
Food Culture
Food Culture

THE PERFECT BALANCE OF WORK AND PLAY

The campaign works to drive awareness of the Piazza and successfully communicates Grosvenor Place as a ‘total’ destination at the intersection of work and play. The campaign appeared on cross-track billboards, in-lift advertisements, social media animations and printed flyers.
Food Culture
Food Culture