We are a strategy, design and communications consultancy with three decades’ experience in inspiring brands to life.

Frost* Design
Don't Waste Today - KeepCup
From Guten Tag to G'day - Sydney Airport
Food Culture - Grosvenor Place
Escape & Refresh - Jamaica Blue
Going Places - Strandbags
Debbie Spence

Debbie Spence

Head of Frost* Design

Debbie has been helping businesses connect with people for over 15 years. She has worked across the globe, from Australia to Qatar, for a range of clients including Arts Council England, BBC, Department of Human Services, HSBC, Rest Super, Tate and Woolworths.

Debbie is responsible for leading cross-functional teams in the design and delivery of brand transformation, identity and experience. She has expertise in branding, brand strategy, digital strategy, design thinking, communications planning, ethnography, design research and user experience analysis.

Ant Donovan

Ant Donovan

Group Creative Director / Partner

Ant is an award-winning and innovative creative who has attracted widespread attention throughout his 15-year career. At Frost*collective, he helps our clients find creative, people-centred solutions to difficult brand problems. He has played a pivotal role in developing highly creative brand communications for a range of clients. His creative direction for the highly acclaimed, award-winning and ongoing ‘Ending HIV’ campaign launched in 2013 for health promotion organisation, ACON has successfully helped reduce HIV transmissions in NSW by 22%. Other notable campaigns are for Australian and international clients including Frasers Property Australia, AIG, Woolworths, Westfield and OzHarvest, as well as breakthrough design for the University of Wollongong.

Team

Don't Waste Today

KeepCup

Don't Waste Today
Frost* was thrilled to partner with KeepCup to re-design its retail packaging. The brand, which recently celebrated its 10th year, has become globally recognised in its charge against single use coffee cup waste – an ambition we wanted to be part of to help shift behaviours to re-usable product lifestyles.

Re-usable coffee cup brands have surged off the back of KeepCup’s first-to-market barista standard cup resulting in an extremely competitive space on shelf and online. KeepCup has a strong and sincere mission, with sustainability at the heart of everything it undertakes and produces. In this ever-crowded market, it was essential for Frost* to build on the brand’s iconic design and acknowledge its commitment to addressing our climate emergency. In addition, to enable the brand’s product range to grow, we needed to define a strong range architecture and visual system that unified the range, while allowing the individual products to be clearly recognised.
Don't Waste Today
Don't Waste Today
Retaining the brand’s simple, honest and yet playful approach to a serious issue, we used KeepCup’s iconic brand asset – its name – to hero the product and break through the noise of competition. There’s a lot more to overcoming waste and empowering people on more ethical choices is key. The packaging architecture allowed for a strong wrap around design to clearly convey our key messaging and hero the revised brand call to action:

“This is the cup that started the reuse revolution. Made to be loved and looked after. Use it and join the movement. Reuse it and change the world. Don’t waste today."

Don't Waste Today
Don't Waste Today
Don't Waste Today
To ensure ease of navigation and assure the Brew range is well protected (to minimise product breakage and waste), we created bespoke product line illustrations to clearly display the product features on the back of pack, re-enforcing the product features feasible through the packaging cut away.
 
As a business, KeepCup is committed to helping people make ethical purchase choices and works across its industry to help ‘close the loop’ on design to ensure products are used repeatedly. We are confident that the packaging renovation will allow the brand to expand its range and continue to successfully enter new markets.
 

Don't Waste Today
Don't Waste Today
Don't Waste Today
Don't Waste Today

 

“We engaged Frost* for its robust approach to design, packaging and the sustainability ethos that’s at the heart of our business. The new packaging delivers on the brief by boldly reclaiming our brand name from the category and distilling ten years into a punchy brand story that covers our love of design and enjoyment of great drinks, with a call to action for an inclusive and responsible approach to the climate emergency. Don’t waste today.”


Abigail Forsyth
Managing Director
KeepCup

 

Don't Waste Today