Team

For 10 years Sonia has led strategic rebrand programs for clients both local and global, ran business, creative and marketing operations, helped start up and grow a brand agency in the new market and supported a set-up of an in-house creative agency for one of her clients.

Some of the brands she’s worked with include: Orange Telecom, Visa Europe, Alstom, eco-city Zenata, Royal Air Maroc, SEAT, Optus, Austrade, Commonwealth Bank, Bankwest, IAG, Ridley, Brookfield, Slater & Gordon, Menulog, MAAS, ACRF, Uniting, Griffin Theatre Company, 107 projects, Sydney Airport, University of Wollongong, P&G, Danone and The a2 Milk Company.

Sonia heads up project delivery at Frost*, focusing on helping brands solve challenging problems, managing cross-functional stakeholders and ensuring successful project delivery. Sonia holds a degree in Business Administration from Paris Graduate School of Management and has a working proficiency in French, Russian and English.

James’ background in corporate branding stretches across the financial, education, not-for-profit and government sectors. As a designer, he believes great ideas can be powerful and engaging tools when they’re grounded in strong strategic thinking. They can change the way people think, solve business problems and help give brands and their employees a sense of purpose. James’ passion lies in conceptual thinking, telling compelling stories and bringing brands to life in a rich variety of ways from motion through to pure typography.

James recently completed the brand identity for specialist climate change advisory and investment firm, Pollination. He has played a key role as design lead on re-brands for clients such as Unilever Ice Cream, QBE Insurance, CommBank, University of Queensland, The Northern Beaches Council, Rest Super and Barker College.

Chris Griffiths is an award-winning designer from Sydney with a passion for all things branding. After gaining his degree in Visual Communication from the University of Western Sydney, Chris went on to further his education in brand design with some of Sydney’s best creatives and studios at Tractor Design School. Since joining Frost*collective, Chris has helped lead a wide range of projects across many industries, for clients such as Committee for Sydney, OzHarvest, AIDS Foundation, Sutherland Shire Council, ForPurposeCo., NSW Department of Innovation, NSW Department of Planning & Environment and NSW Health.

Ryan’s primary goal is to unlock a really great story. Drawing on degrees in both design and communications, Ryan works with the visual and verbal to shape compelling experience stories for large brands, cultural institutions and not-for-profits. Ryan’s diverse role covers brand design, art direction, editorial design, verbal identity and campaign copywriting. He is behind successful campaigns for Art Gallery of South Australia, ACON and University of Wollongong. His work has been awarded locally and internationally.

He is fascinated by turtles and still wants to be a firefighter when he grows up. 

Antoinette is an account service professional with over 20 years’ experience delivering advertising, marketing and branding campaigns. She has worked across diverse business sectors including energy drinks, telecommunicatons, pharma, property, retail, media, manufacturing and automotive. Clients have included Red Bill Energy Drink, Optus, Landcom, SBS and AMP. She enjoys the creative process and bringing ideas to life through collaboration and working with like-minded colleagues and clients. Flexible and calm under pressure she is forward thinking with strong project management skills to ensure on time and on budget delivery.

Nyca is a versatile User Interface designer with a strong interest in User Experience, which stem from always looking at the world with wonder and her deep curiosity in human behaviour. With seven years of experience in branding design, her passion is in translating brands seamlessly across digital platforms. She has worked across a range of industries from technology, finance, education, insurance, energy, health and retail; including such clients as TAFE, Liverpool Council, Equifax, UnionPay, ASG, Vero, Calix, Targus and Meld.

Benny originally hails from the land of the long white cloud and is passionate about rewriting the rules and colouring outside the box - continually pushing the boundaries to deliver creative solutions. Benny is passionate about big ideas, at Frost* his role is diverse– covering brand design, conceptual ideation, art direction and copywriting. Since joining Frost* in 2018 he has worked on award winning campaigns for ACON, OzHarvest and University of Wollongong along with transformative brand work for Jamaica Blue.

An accomplished multifaceted designer, Imogen is passionate about creating an impact through thoughtful design. Notoriously known within the Frost* team for her bold use of colour, Imogen brings an inspiring and detail-orientated approach to her design executions. Law-student turned designer, Imogen has developed an ample skill for copywriting that has enhanced the storytelling nature of her projects. After graduating from Billy Blue College of Design, Imogen was awarded two distinction prizes at the AGDA awards for her student work. During her time at Frost*, she has been integral in the delivery of a variety of projects encompassing brand identity, campaign, packaging and annual reporting for a range of clients including KeepCup, Origin Energy, Jamaica Blue and Qantas Super.

Camilla is a London-born, Sydney-based design writer and editor who works with brands to tell their stories through compelling editorial content. With a background in interior design journalism, she has produced several design books and created in-house magazines and publications for clients including Tom Dixon, The Rug Company, Vince Frost, Neisha Crosland and the global creative agency, Winkreative. Cam has also written copy for clients including Australia Post, David Jones, Sydney Dance Company, NRMA, Pollination Group and WiseTech Global. She loves design in all its forms and all things Vitra.