Designing a better world
CEO/Executive Creative Director
Vince has a celebrated creative career spanning more than 25 years; his award-winning work continues to have an impact across the globe. Before starting Frost*design in London in 1994, Vince was the youngest associate director at UK multi-disciplinary design firm Pentagram. In 2004, he relocated to Sydney and, as CEO and executive creative director of Frost*design, has led a wide range of transformative projects for clients including Deutsch Bank, Qantas, Frasers Property and the Sydney Opera House. As a member of ISTD and AGI, a board member of D&AD, and author of the book Design Your Life, Vince judges and lectures globally to diverse audiences on the value of design and the difference it can make in our modern world towards enriching people’s lives.
Chief Operating Officer
Craig has more than 25 years of global senior management experience; he optimises our business strategy and drives cohesive operations across Frost*collective. He has worked with some of the world’s leading branding and design firms – from the Michael Peters Group in London, to Lunn Dyer in Sydney, and Sterling Brands in New York – as well as holding senior executive roles at Ricoh (US$8B Japanese Corp) around the globe. Past clients include BHP, Disney and ESPN.
Head of Environments / Partner
Carlo is the driven head of our Urbanite team and a multi-award-winning graphic and three-dimensional environmental designer; his love of typography, design history and design theory are defining elements in his creative solutions. During his 30-year career Carlo has created major environmental graphics, wayfinding schemes, branding and signage design projects that connect people to place for corporations and government bodies including Qantas, the Queen Victoria Building, Circular Quay transport interchange, Lend Lease and American Express, and the Sydney Harbour Foreshore Authority. In February 2017 Carlo was appointed Co-Chair of the Sydney Chapter of the Society of Experiential Graphic Design (SEGD). He was also a juror at the 2017 SEDG Global Design Awards in Washington DC, USA.
Head of Pivot
Lisa has spent over 20 years working in strategy, innovation, change, and transformation for some of the world’s largest organisations. She started in law and traditional consulting firms, where she developed strong mediation and negotiation skills. As a consultant, she has worked with a range of clients including ANZ Bank, SA Power Network, Sydney Children’s Hospitals Network, the NSW Department of Education, FaCS, the Ministry of Health, and CBA. She recently played a crucial role providing strategic advice on engagement and culture change for the global CFO and COO leadership teams at UBS. Lisa helps clients consider problems from different angles and create a strong case for change.
Head of Frost* & Nest
Doug joined Frost*collective in 2017 as the Head of Digital and Brand for the Nest, and now contributes his expertise and marketing intelligence throughout all touchpoints of frost*collective as a senior leader.
Doug is a driven, insightful and evidence-based marketing professional with a career that spans everything from advertising through to his specialisation in human-centred design and emerging digital technologies. His primary remit is transforming the Frost*collective team into a world-class Digital Experience practice, informed heavily by the principles of human-centric design.
Among many of Doug’s major accomplishments is the complete renewal of Razorfish Australia from a boutique digital creative shop to a successful and well-respected marketing cloud consultancy during his time as CEO. Additionally in 2015, Doug sat on a global leadership team that was responsible for creating a Global Centre of Excellence in human-centred design (HCD). This CoE was based in Paris and headed up by one of the original founders of the HCD thinking group that ultimately became Nurun. Shortly after the CoE was established, Doug sent the Australian Customer Experience team to Paris for a two-month training residency, whom on their return established a highly successful customer experience (CX) team in Sydney. This team later went on to win major projects from The NSW Department of Premier and Cabinet, Qantas, IAG and the Sydney Opera House.
Head of Packaging
Lisa is a strategist with 20 years’ experience working in branding and design agencies, and in consumer and retail marketing. As the head of our team at Jack, Lisa is a champion of brand effectiveness – helping brands to grow through packaging that works harder for people and planet. She looks for ways to make brands simpler and more distinctive, by delivering clever positioning, engaging storytelling, robust shopper and consumer thinking, and iconic design. Lisa has worked on a diversity of brands from Cadbury to Comfort to Carlsberg, and was responsible for the packaging design of some of Unilever's biggest brands – Lipton, Hellmann’s and Magnum.
Group Creative Director / Partner
Ant is an award-winning and innovative creative who has attracted widespread attention throughout his 15-year career. At Frost*collective, he helps our clients find creative, people-centred solutions to difficult brand problems. He has played a pivotal role in developing highly creative brand communications for a range of clients. His creative direction for the highly acclaimed, award-winning and ongoing ‘Ending HIV’ campaign launched in 2013 for health promotion organisation, ACON has successfully helped reduce HIV transmissions in NSW by 22%. Other notable campaigns are for Australian and international clients including Frasers Property Australia, AIG, Woolworths, Westfield and OzHarvest, as well as breakthrough design for the University of Wollongong.
Frost* Design Strategy Director
Cat is a highly skilled strategic thinker with more than 30 years’ experience in branding, design and communications. Her vast knowledge in brand positioning, market analysis, segmentation and research, brand engagement, public affairs and portfolio management helps us to develop brands that connect with people and take businesses forward. Since joining Frost* in 2001, Cat has led numerous high-profile national and international branding projects for clients including Qantas, AMP Capital, IAG, Woolworths, Dan Murphy’s, Frasers Property, Mirvac and Foxtel. She has a particular interest in cultural and destination branding, having spearheaded transformational strategies for the Sydney Opera House, Sydney Living Museums, the State Library of NSW, the Museum of Australian Democracy, Broken Hill, North Sydney, Sutherland Shire and Canterbury Bankstown. In 2016 she was appointed to the NSW Australian Graphic Design Association (AGDA) Council and she has lectured internationally on brand positioning and place branding.
Head of Business Development & Marketing
Classically trained in architecture, Katie has forged a career over the last 15 years that is quite unique. Katie’s interests in design and the built environment has developed to a more broad, creative take on the industry. With formal qualifications in Architecture, Construction and Graphic Design, Katie has an infectious drive, energy and love of design in all forms.
With a solid eight years business development, client relationship management, and marketing experience under her belt, Katie has greatly expanded her knowledge base, as well as her seamless ability to form meaningful connections with colleagues and contacts.
Katie joined Frost*collective in 2017, and she hasn’t looked back. Heading up the BD and Marketing team for the entire collective, her genuine love of people and getting to know someone is apparent in all facets of her life. She is as open and disarming with a new client as she is with her closest friends. In the role, Katie is responsible for working with the leadership team to identify new opportunities for the business, and she actively fosters a collaborative approach across the collective of creative strategists, built-environment specialists, digital innovators and inspired designers who are dedicated to designing a better world with every project.
Is a tea addict and drinks 8 cups of a tea a day.
Loves running and shoes.
Is a distant relative of lewis carol who wrote Alice in Wonderland
Is a massive day dreamer
Makes the best roast potatoes….ever
Not at the same time
Human Experience Design that Enriches Lives.