A STRATEGIC REPOSITON OF A THREE COMPANY MERGER IN THE PROPERTY SECTOR
Leading urban development consultants JBA, Buckley Vann and Planisphere understood the strength in coming together to form a national brand enabling them to become the most comprehensive urban services firm in Australia. The new brand follows a 12-month consulting process by Frost* Design to reposition the three firms under a unified brand with the objective of driving growth in both national and offshore markets.
DEFINING THE BRAND NARRATIVE AROUND PEOPLE RATHER THAN PROCESS
By refocusing the brand on people rather than process we built a platform of ethics and trust thereby establishing the brand as the right company to task with the responsibility of analysing opportunities and identifying new possibilities for people and places. This newly differentiated positon could also pave the way for Ethos Urban to confidently communicate a strong narrative around its growing and comprehensive offer.