May 8th 2017
Frost*collective today announced a repositioning of the business that will elevate the agency’s strategic competence with the addition of Pivot, a strategic innovation consultancy. Pivot specialises in transformative business consulting, adding to the agency’s foundational expertise in brand strategy, brand design, digital solutions and urban environments. The addition consolidates and extends Frost*collective’s service proposition, retaining human centred design at its core.
The Pivot team is led by Lisa Hagan, Head of Strategy, Dreu Harrison, Director of Strategic Innovation and Clarissa Mattingly, Director of Client Services. The team originally hails from Accenture Strategy’s Second Road. Each brings rich expertise in business consulting, including organisational strategy, innovation, culture, and capability building.
Vince Frost, CEO of Frost*collective says the market’s fast-evolving understanding of the value of design thinking, and the application of human-centred design is exciting and should not be underestimated. The addition of Pivot to the Collective has been carefully timed and will strengthen the business’ position as a leading creative and strategic consultancy.
“We’re in an incredibly dynamic market that will continue to demand a series of astute responses from business,” commented Frost. “Clients can find it challenging to deliver great experience and remain relevant to customer’s lives. They are looking for new ways to achieve this quickly at the right cost and often they don’t have all the right ingredients to pull that together.”
“At Frost*collective we have continued the shift to human centred design, reframing the core competency from control to value creation,” said Frost. “Lisa, Dreu and Clarissa’s experience will help us to stretch our capability by taking a more whole-of-business view of strategy. Pivot’s strategic competence complements our existing strategic branding capability.”
Lisa Hagan, Head of Strategy at Pivot agrees. “By joining Frost*collective, we bring the three pieces of the puzzle together – strategy, innovation and execution. What’s exciting is that we can now help clients address their strategic challenges, innovate their business model and offerings, and then see it come to fruition. Each part of the Collective is a leader in its own right. By working together we believe that clients will find our services even more compelling.”
The last 12 months saw Frost*collective become the leading independent, strategic communications agency in Australia. Established in 2003, the agency became Frost*collective in 2014. In late 2016, it launched Nest:VR to bring to life virtual and augmented reality experiences, and earlier this year launched ‘mindful packaging’ division, Jack. These two new businesses sit beside the established pillars of Frost*Design, (brand strategy, design and communications) Urbanite (branded environments) and Nest (full service digital).
In the words of Vince Frost, “At Frost*collective, we exist to design a better world, where strategy, innovation and creative collaboration all play a leading role to deliver effective and measurable design. With the addition of Pivot, we are able to partner across the breadth of a business eco-system, helping organisations achieve genuine value creation.”