March 26th 2017

The Society for Experiential Graphic Design (SEGD) has opened its first Sydney chapter, which will be led by Carlo Giannasca, Head of Environments at Urbanite (Frost*Collective) and Nick Bannikoff, Design Manager at BrandCulture. 

SEGD exists to educate, connect and inspire professionals who design experiences that connect people to places and brands. It has over 1,800 members in 35 countries, and the Sydney chapter will be its 28th local chapter globally. 

“We’re really pleased Carlo and Nick have agreed to jointly chair our Sydney chapter. SEGD is innovating heavily as an organisation, and Australia is home to our largest international membership. We're extending our support of experiential graphic design to Sydney's creative industries,” says Clive Roux, CEO of SEGD.

Giannasca and Bannikoff are two of Australia’s most experienced wayfinding & environmental designers. Giannasca is an award-winning graphic and three-dimensional environmental designer with 30 years’ experience creating major environmental graphics and wayfinding schemes for Qantas, Sydney’s Queen Victoria Building, Circular Quay transport interchange, Sydney Exhibition and Convention Centre, Darling Harbour, ResMed and Lendlease. He joins the 2017 SEGD Global Design Awards Jury in Washington DC in March. 

With over 15 years’ experience, Bannikoff has designed award-winning experiences and spaces for Australia’s biggest brands including Telstra, Westfield and Atlassian. Bannikoff’s designs have shaped cities and spaces around Australia for clients including AMP, Lachlan Health Services, TfNSW, UTS and Macquarie University. Internationally, Bannikoff has created environments for clients including SOCOG and State of Qatar.

John Lutz, SEGD President, says: “Our vision is to promote and develop a local SEGD community where members can share ideas, support each other in developing the experience design industry in Sydney, and interact with other creatives.”

As Co-Chairs of the SEGD Sydney chapter, Giannasca and Bannikoff will also work closely with Stephen Minning, Founder and Managing Director of BrandCulture, who joined SEGD’s global board in 2013.

For more information about SEGD or to become a member, visit: