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 How do you strategically reposition a three-company national merger in the property sector?

How do you strategically reposition a three-company national merger in the property sector?

August 10th 2017

After a 12-month consulting process, interviews and workshops with key players across all three companies we understood that the new entity needed to go to market with a clearly differentiated position. We refocused the brand on people rather than process, disrupting category norms and paving the way for the business to share a strong narrative about the company’s expanding offering.

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