We are a digital agency dedicated to creating simple, beautiful and useful interactions for people to enjoy.

 Pure Play

PURE PLAY

NUBO

NUBO has developed a new concept in children’s play centres, enabling self-learning through connection and play.

Collaborating with NUBO and architects Joey Ho and Patrick Leung from PAL Design Architects, we created a brand to express an engaged play experience that helps children and families explore, connect, and learn.  
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Recognising that the average play-centre fails parents and children with loud and over-stimulated destinations, NUBO set out to redefine the sector with a beautiful, innovative space. We embarked on a comprehensive strategic phase to arrive at the idea of “pure enjoyment” and to develop the naming.  These insights were instrumental in the architectural design of the new play experience and directly informed how the brand was expressed throughout the space.
 Pure Play
 Pure Play

EXERCISE YOUR IMAGINATION

The brand philosophy is built around the notion of exercising your imagination while celebrating the uncomplicated innocence of children. We know play nourishes children’s development as well as their social, physical and emotional skills.

Diving into the customer experience of competitive market offerings enabled us to better articulate this insight and the opportunities it provides.
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THE WORD NUBO TRANSLATES TO “CLOUD” IN ESPERANTO.

The word Nubo translates to “cloud” in Esperanto, a universal language invented in the 19th century to foster harmony between different nationalities. When looking at clouds, we each see something different and unique while they are also a universal reference to dreaming and imagination, both of which facilitate learning. This idea is visually demonstrated in the brand logo utilising the ‘B’ as a cloud device and is flexibly executed across multiple brand touchpoints including the environmental signage program.
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“Working with Joey Ho and the Frost*collective team has been an exciting and enriching experience. The outcome is quite stunning and we have already received incredibly positive feedback from parents and children who have visited”

Mollie Li
Chief Imagination OFFICER, NUBO

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“Watching kids interact in an environment offers real insights into the learning process. Seeing kids play at Nubo, I witnessed a genuine and honest delight indicating that if children have the opportunity to interact with quality spaces their interactions can be incredibly valuable.”

ANT DONOVAN
GROUP CREATIVE DIRECTOR, FROST*COLLECTIVE

 Pure Play
 Pure Play