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SEE/SAW

The Douglas Brothers Exhibition

 SEE/SAW
 SEE/SAW
Vince Frost's 20-year reunion with elite photographers and close friends The Douglas Brothers, culminated in an exhibit of almost destroyed historic, celebrity portraits. Vince was asked by Stuart and Andrew to create the brand identity and marketing collateral for their photography exhibition called ‘See Saw’ which opened at Art Bermondsey Project Space in London’s South, and will take pride of place in London’s National Portrait Gallery from mid 2017.

The relationship between the Douglas Brothers and Vince dates back to their professional collaboration in London during and after his Pentagram days when they worked closely on highly respected creative title, Big Magazine. Their lifelong friendship underpins a deeply creative collaboration and mutual respect that has connected their individual careers played out in London, Sydney and LA.
 SEE/SAW
 SEE/SAW
 SEE/SAW

THE IMPERFECT BALANCING ACT

The name ‘See Saw’ is a reference to the balancing act between the two brothers regarding their methodology and their creative output as well as to the personal dynamics that have played out in their relationship over a lifetime. The very nature of a see-saw that has the ‘give and take’ of an ‘up and down’ motion along with the sweet spot of motionless equilibrium, are ideas that are conjured in the name.
 SEE/SAW
 SEE/SAW
 SEE/SAW

Expressing cohesion through pure design

The catalogue’s mono-tonal colour palette seen across all marketing assets, echoes the sepia tones used throughout the Douglas Brothers’ work. The slash of red in the ‘See Saw’ identity provides both momentary disruption and spontaneous cohesion. The identity is powerfully understated yet subtly evocative, unintentionally giving the viewer interpretative choice.
 SEE/SAW
 SEE/SAW