Experience Sydney’s newest culinary destination at Grosvenor Place. The Piazza is an outdoor dining experience that celebrates the iconic design of Harry Seidler, a spacious and light-filled oasis in the centre of our city. Armed with a strategic understanding of the Grosvenor Place brand, we worked with the client to bring to life the addition of five eagerly awaited restaurants. Each dining experience brings something different and together they create a tantalising culinary hub.
MAKING FOOD CULTURE FOR ALL
The ‘Food Culture’ campaign needed to drive awareness of the precinct as a culinary destination in an increasingly competitive part of Sydney offering multiple food and beverage options, while simultaneously promoting the idea that accessibility to culture is for all audiences.
SEIDLER’S WORK CULTURE MEETS ‘FOOD CULTURE’
Collaborating with Melbourne based creatives, Tin & Ed, we designed a striking print campaign enriched with animated digital content. As a stylised extension of the Grosvenor Place brand we created in 2015, the ‘Food Culture’ campaign aligns to the ‘Culture at Work’ ethos and connects the stories of individual retailers to the precinct, creating an accessible and lively food destination.
THE PERFECT BALANCE OF WORK AND PLAY
The campaign works to drive awareness of the Piazza and successfully communicates Grosvenor Place as a ‘total’ destination at the intersection of work and play. The campaign appeared on cross-track billboards, in-lift advertisements, social media animations and printed flyers.