Frost* Design Strategy Director
Cat is a highly skilled strategic thinker with more than 30 years’ experience in branding, design and communications. Her vast knowledge in brand positioning, market analysis, segmentation and research, brand engagement, public affairs and portfolio management helps us to develop brands that connect with people and take businesses forward. Since joining Frost* in 2001, Cat has led numerous high-profile national and international branding projects for clients including Qantas, AMP Capital, IAG, Woolworths, Dan Murphy’s, Frasers Property, Mirvac and Foxtel. She has a particular interest in cultural and destination branding, having spearheaded transformational strategies for the Sydney Opera House, Sydney Living Museums, the State Library of NSW, the Museum of Australian Democracy, Broken Hill, North Sydney, Sutherland Shire and Canterbury Bankstown. In 2016 she was appointed to the NSW Australian Graphic Design Association (AGDA) Council and she has lectured internationally on brand positioning and place branding.