Designing a better world
CEO/Executive Creative Director
Vince has a celebrated creative career spanning more than 25 years; his award-winning work continues to have an impact across the globe. Before starting Frost*design in London in 1994, Vince was the youngest associate director at UK multi-disciplinary design firm Pentagram. In 2004, he relocated to Sydney and, as CEO and executive creative director of Frost*design, has led a wide range of transformative projects for clients including Deutsch Bank, Qantas, Frasers Property and the Sydney Opera House. As a member of ISTD and AGI, a board member of D&AD, and author of the book Design Your Life, Vince judges and lectures globally to diverse audiences on the value of design and the difference it can make in our modern world towards enriching people’s lives.
Chief Operating Officer
Craig has more than 25 years of global senior management experience; he optimises our business strategy and drives cohesive operations across Frost*collective. He has worked with some of the world’s leading branding and design firms – from the Michael Peters Group in London, to Lunn Dyer in Sydney, and Sterling Brands in New York – as well as holding senior executive roles at Ricoh (US$8B Japanese Corp) around the globe. Past clients include BHP, Disney and ESPN.
Head of Environments / Partner
Carlo is the driven head of our Urbanite team and a multi-award-winning graphic and three-dimensional environmental designer; his love of typography, design history and design theory are defining elements in his creative solutions. During his 30-year career Carlo has created major environmental graphics, wayfinding schemes, branding and signage design projects that connect people to place for corporations and government bodies including Qantas, the Queen Victoria Building, Circular Quay transport interchange, Lend Lease and American Express, and the Sydney Harbour Foreshore Authority. In February 2017 Carlo was appointed Co-Chair of the Sydney Chapter of the Society of Experiential Graphic Design (SEGD). He was also a juror at the 2017 SEDG Global Design Awards in Washington DC, USA.
Head of Pivot
Lisa has spent over 20 years working in strategy, innovation, change, and transformation for some of the world’s largest organisations. She started in law and traditional consulting firms, where she developed strong mediation and negotiation skills. As a consultant, she has worked with a range of clients including ANZ Bank, SA Power Network, Sydney Children’s Hospitals Network, the NSW Department of Education, FaCS, the Ministry of Health, and CBA. She recently played a crucial role providing strategic advice on engagement and culture change for the global CFO and COO leadership teams at UBS. Lisa helps clients consider problems from different angles and create a strong case for change.
Head of Brand
Graham is an award-winning general manager with 20 years’ experience in Europe, the USA and Australia. Graham’s passion is applying design thinking to make the world better for humans and businesses. His specialty is multi-disciplinary innovation, spanning work on brands, campaigns, products, environments and digital experiences. He has driven more than 500 programs in senior roles including fuseproject, Dare London and Zenith Media. Highlights include global rebrands for Nivea and PayPal, global advertising for Intel, and product innovation for Barclays bank, SodaStream and Samsung.
Head of Digital
Martin has more than 25 years’ international experience creating insightful, simple and innovative digital experiences; as head of Nest digital and Nest VR, he leads his team with a strong creative approach to business solutions using his deep knowledge of the digital sphere. Martin co-founded and ran Tech Talk, one of the first Internet agencies in Australia, as well as leading digital agency Suede, and has held senior digital growth roles at Optus, SingTel and Dimension Data. His focus is simple: the “joy of use”, combined with an emphasis on new technologies, is what drives his work.
Head of Packaging
Lisa is a strategist with 20 years’ experience working in branding and design agencies, and in consumer and retail marketing. As the head of our team at Jack, Lisa is a champion of brand effectiveness – helping brands to grow through packaging that works harder for people and planet. She looks for ways to make brands simpler and more distinctive, by delivering clever positioning, engaging storytelling, robust shopper and consumer thinking, and iconic design. Lisa has worked on a diversity of brands from Cadbury to Comfort to Carlsberg, and was responsible for the packaging design of some of Unilever's biggest brands – Lipton, Hellmann’s and Magnum.
Group Creative Director / Partner
Ant is an award-winning and innovative creative who has attracted widespread attention throughout his 15-year career. At Frost*collective, he helps our clients find creative, people-centred solutions to difficult brand problems. He has played a pivotal role in developing highly creative brand communications for a range of clients. His creative direction for the highly acclaimed, award-winning and ongoing ‘Ending HIV’ campaign launched in 2013 for health promotion organisation, ACON has successfully helped reduce HIV transmissions in NSW by 22%. Other notable campaigns are for Australian and international clients including Frasers Property Australia, AIG, Woolworths, Westfield and OzHarvest, as well as breakthrough design for the University of Wollongong.
Frost* Design Strategy Director
Cat is a highly skilled strategic thinker with more than 30 years’ experience in branding, design and communications. Her vast knowledge in brand positioning, market analysis, segmentation and research, brand engagement, public affairs and portfolio management helps us to develop brands that connect with people and take businesses forward. Since joining Frost* in 2001, Cat has led numerous high-profile national and international branding projects for clients including Qantas, AMP Capital, IAG, Woolworths, Dan Murphy’s, Frasers Property, Mirvac and Foxtel. She has a particular interest in cultural and destination branding, having spearheaded transformational strategies for the Sydney Opera House, Sydney Living Museums, the State Library of NSW, the Museum of Australian Democracy, Broken Hill, North Sydney, Sutherland Shire and Canterbury Bankstown. In 2016 she was appointed to the NSW Australian Graphic Design Association (AGDA) Council and she has lectured internationally on brand positioning and place branding.
Is a tea addict and drinks 8 cups of a tea a day.
Loves running and shoes.
1981 climbed the Harbour Bridge long before Bridge Climb was a thing. No questions.
If you can pronounce my name I’ll buy you a drink.
‘Perfume’ by Patrick Süskind left an indelible impression.
Is a distant relative of lewis carol who wrote Alice in Wonderland
Is a massive day dreamer
Makes the best roast potatoes….ever
Daniela was once chased by 30 chickens for stealing their eggs
Her favorite treat is green mango popsicle with salt and pepper
Originally from Colombia, not Columbia. And NO, Colombia is not a region from Spain or Mexico
Not at the same time
Adoptive owner to a big boned cat called Porka
Can run in high heels
Is fascinated by space and likes to watch the international space station whenever it flies over
Mila beat the largest boy in class in an arm wrestle in year 8
Has a Chihuahua called Duke and a bearded dragon called Yoshi
Was born feet first
Human Experience Design that Enriches Lives.